How To Subtly Sell Without Being Salesy (7 Influential Tips That Will Help You Close In On That Deal)

Have you ever walked into a store and had a salesperson shadow your every step, insisting that you buy products that you don’t even need?

Let’s be honest, it’s just not an enjoyable experience.

People in sales often have this bad reputation of being too persistent to the point where it gets exhausting to listen to. 

I’m sure that you don’t want to be known as ‘that one guy’ who just can’t take the hint and pushes a product onto you regardless of how much you turned his offers down in the past.

But the thing is, selling doesn’t have to be pushy. 

In fact, it can even be an engaging and enjoyable experience that allows you to connect with other people and form genuine relationships.

So whether you’re selling your products in person or through sending an email of your marketing copy to your clients, it’s essential to balance your marketing strategies without being either too passive or too aggressive. 

Why is Being Sales-y a Bad Thing?

A man in a business suit looking out towards the distance, sitting in front of an organized desk.

When you come off as pushy or overly aggressive in your sales approach, you pose yourself as being overbearing and risk the possibility of turning potential customers away. 

Try putting yourself in your prospect’s shoes for a second here and ask yourself:

“When was the last time I felt comfortable making a purchase from someone who seemed more interested in closing the deal rather than actually understanding my needs?”

Not a particularly positive feeling now, isn’t it?

That’s why being too eager or aggressive when pitching your product can backfire in several different directions, for you and your business.

For instance, imagine receiving a flood of emails from a company you showed just a tiny bit of interest in. All of a sudden, it feels like they’re stalking you more than they’re actually trying to help you.

Also, when you focus solely on your sales goals and targets, you risk damaging your reputation as a salesperson and most of all, lose the trust of your client body. 

Trust me, nobody enjoys feeling like just another number on a sales quota sheet. 

How Do I Know If I’m Being Salesy?

A man in a black graphic tee rolling his eyes and covering his ears so that he can't hear anything the man in front of him is saying.

So, now you’re well aware of the disadvantages and risks of taking an aggressive marketing approach that’ll just end up scaring your prospects away. 

This time, it’s important to reflect and take a look at the tactics that you’ve been (or haven’t been) doing that are potentially pushing your customers away from your services.

Recognizing when your marketing plans might be winding into ‘pushy’ territory is crucial for building trust and fostering positive relationships with your clients. 

Having said that, what are the signs that you should look out for?

Being Overly Eager

Remember, there’s a fine line between eagerness and desperation.

(And you don’t want to be the type of salesperson who comes off as desperate, it’s a big red flag)

Most people appreciate a little bit of enthusiasm, but too much of it can be somewhat off-putting.

Some people may look excessively enthusiastic by pushing too hard for their product to sell, and while it’s fair that prospects can easily dismiss your efforts with a “not interested,” it’s fair to say that some just truly aren’t interested. 

To determine if a person is genuinely interested, ask them a clear-cut question like, “Is it because you’re busy or because I haven’t demonstrated enough value?” 

If they really are busy, it’s most likely just a timing issue rather than outright disinterest, though, if they don’t see the value in the product or service that you’re offering, it may be time to reconsider persuading them further, or just move on. 

Making Empty Promises

More often than not, salespeople get criticized for making exaggerated and over-the-top promises. After all, leveraging your product or service as superior to competitors in the same market is an essential element of the job. 

This is why fancy presentations regularly include flattering evaluations and testimonials from happy customers. 

Customers, however, usually disregard these testimonies as baseless claims.

When pitching, you should find a balance between emphasizing the benefits and features of a product or service while still retaining credibility and overall trustworthiness. 

Rather than depending exclusively on flashy presentations, be sure to provide to your clients with real proof that your product delivers.

Ignoring Customer Needs

Have you ever gotten so wound up on closing in on that one deal that you completely forget to check in on your customer’s well-being?

Remember, the goal is to find a solution that genuinely benefits them and not just to make a sale at any cost. 

It may sound simple, but it’s surprising how many salespeople overlook this happening. 

Making your customer feel at ease right from the start can make a world of difference in the sales that you produce. A little humor or small talk can help you in breaking the ice and find common ground.

For instance, you discovered that your customer is a book enthusiast, so you can find a natural way to bring up literature in your conversation based on that fun fact. 

Building rapport is all about establishing trust, and people are ten times more likely to trust someone they feel comfortable around, if they’re more comfortable in your presence, then they’re most probably going to be more open to the idea of giving your product a shot.

7 Influential Tips To Sell Without Being Pushy

By now, you’re probably wondering what kind of approach would be the best to take in order to create a bond with potential customers and turn them into actual buyers. 

If you want to make sales without resorting to pushy tactics or getting your hands dirty, then here are some tips that can help you in order to advance your marketing strategies and connect with your customers.

1. Make Your Customers Feel Special

2 women sitting across from each other and having a heartfelt chat.

Ever heard of the saying, “People don’t care how much you know until they know how much you care”

Well, it holds true in sales as well.

Instead of bombarding prospects with generic sales pitches, focus on making them feel valued and understood. 

Try personalizing and crafting tailored messages that address their specific needs, pain points, and preferences. When people feel like you’re genuinely interested in helping them solve their problems, they’re more likely to trust you and ultimately, make a purchase.

Think about it this way, would you rather receive a generic email blast from a company or a personalized message that speaks directly to your needs and interests? 

Obviously, the latter is far more likely to capture your attention and encourage you to take action, so don’t be afraid to experiment and be creative with it!

2. Keep it Real and Transparent

2 people sitting outside of the picture's frame and pointing towards the screen of a laptop as if pointing out something significant.

Nobody likes half-truths and lies, and as a salesperson, it’s essential for you to be honest and upfront about what you’re offering and why it’s beneficial to your audience.

Avoid using manipulative language or creating false senses of urgency to pressure prospects into making a decision. 

For example, if you’re selling a skincare product, educate your customers about its hydrating and nourishing ingredients and the benefits if they were to use the product. 

By demonstrating your expertise on the product and maintaining transparency, you position yourself as a trustworthy authority in your field, which can go a long way toward winning over skeptical, unconvinced prospects.

3. Sell Without Pressure

A couple blocks spelling out the word 'burnout' on a black surface with marbles beside it in a form of a question mark.

Being in sales can often lead to burnout because of its high energy demand. It involves a lot of hustle, with more setbacks than successes.

I get that this could make you feel demoralized, especially when you believe in the quality of your company’s products and services.

Though, this is exactly the kind of environment that often breeds the stereotype of the “pushy salesperson,” fueled by the notion that everyone needs what you’re selling and every opportunity should lead to a sale. 

But that’s just not always how things are.

Being confident in your products and services is always a good quality to have, but it’s also equally important to recognize that they won’t be the right fit for everyone. 

That’s why understanding your target audience and being aware of who isn’t a good fit for your business can save both you and the potential customer time and frustration.

Also, detaching from the outcome (whether or not your customers end up buying your offerings) can help a lot when closing a sale. 

Rather than fixating on marketing your product (you have more time to do that anyway), focus on building rapport and establishing common ground with your prospects. By taking the pressure off yourself and the customer, you create a more relaxed and favorable environment for meaningful dialogue.

So, always remember to approach each interaction with empathy and a genuine desire to assist, and the sales will naturally follow.

4. Timing Matters (A Lot)

An hourglass placed on top of a newspaper page with red sand trickling from one side to another.

Timing can either make or break a sale. 

It’s important to know when the right time is to pitch your product and make a sale if you want to get the most value out of any interaction with a prospect.

If Mr. Customer isn’t ready to buy, pushing him too hard can lead to a good-for-nothing outcome.

Instead, focus on nurturing the relationship and staying top of mind until the timing is right. As the old adage goes, “Only fools rush in.” So, take the time to listen and understand your prospects’ timelines and then communicate the value that your product will bring to their lives.

For example, if you’re selling software to businesses, take their budget cycles and procedure processes into consideration. By aligning your sales efforts with when the consumer needs your product the most, you can increase the likelihood of success and avoid coming across as pushy and salesy.

5. Switch from Expectations to Conversations

A group of people in a business setting having a heated argument with one another.

One of the biggest mistakes salespeople make is approaching every interaction with the expectation that a sale will be made. 

(When in reality, it’s just not going to happen as often as you’d like)

Remember, selling is a two-way street. It’s not just about talking to your prospects, but it’s about talking to them and engaging in meaningful discussions. 

By speaking slowly and giving the opportunity for your prospect to respond, you’re showing that what they have to say is valued and that you’re genuinely interested in helping them find the right solution to their problem.

By prioritizing problem-solving over relentlessly pitching your products, you’ll not only increase your sales but more importantly, attract the right clientele. 

This approach ensures that you’re serving the needs of your customers effectively, leading to them potentially coming back for more!

6. Focus on Qualified Leads

A shorter woman with a much taller man smiling and laughing with one another, with the man holding a thumb up, showing approval to a (supposed) offer.

Not all leads are created equal. 

Instead of casting a wide net and hoping for the best, focus your efforts on identifying and nurturing leads of people who have a genuine interest in your product or service.

By doing this, you not only show that you did your homework and only target people who align with your ideal customer profile, but you’re also more likely to convert potential prospects into customers. 

For example, if you’re selling fitness equipment, focus on reaching out to individuals who have expressed an interest in health and wellness or who already purchased products similar to it. 

By targeting your efforts towards qualified leads, you can maximize your return on investment (ROI) and not waste time and resources on people who could care less about your offer.

And remember, if a prospect ultimately says no, don’t take it personally, they’re just saying no to the product and not you as a person.

Instead, view it as a learning opportunity to improve your approach for future interactions. By maintaining a positive attitude and staying focused on serving the needs of your qualified leads, you’ll set yourself up for success in your future business endeavors.

7. Follow-Up With Extra Value

A miniature shopping cart placed beside a gift with a black ribbon wrapped around it.

Don’t shoot your customers a message if you don’t have anything new to offer.

When a lead goes cold (or even disappears altogether), continuously sending them emails and voicemails just for the sake of checking in is unlikely to get positive results. 

In fact, you’re going to be perceived as pushy and your emails are going to be put right in your customers’ spam folder.

The truth is, your prospects can see through these superficial “check-ins.” and know you’re not genuinely concerned about their well-being, your real agenda is to see if they’re ready to make a purchase. 

So, a much more effective approach is to follow up only when you have something of genuine value to offer. 

For instance, if during your previous conversation, they expressed interest but hesitated because they were hesitant with the price, reaching out a few months later with news of a seasonal promo or discount could be highly beneficial, and can actually increase the likelihood of them reaching out again.

By avoiding the endless stream of follow-ups and focusing on providing new and valuable updates, you’re showing your clients that you respect them enough and value their time and interests.

Want Someone To Review Your Products And See If They’re Truly What The People Want?

If you’ve ever found yourself wondering whether your products are really hitting the mark with your customers, don’t worry, you’re not alone. 

We get it, it’s tough to know for sure, especially with all the competition out there. 

But guess what? We’re here to help!

By signing up for our free online audit, we’ll take all of your amazing business ideas and make them even better!

Also, did I mention that all of that is completely free? Not only will you get the assistance that you need, but you don’t even have to waste a single dime!

So, what are you waiting for? 

FAQs

What’s the #1 trait of successful salespeople?

Credibility is vital for a successful business and sales. You’ll only succeed if people trust and believe in you. Research shows that the element of trust is proven as the most important distinguishing factor between one salesman and another.

How do i stop being pushy when marketing?

To prevent coming across as pushy, you should let go of things that are out of your control, respect your customers’ boundaries, favor listening over speaking, adjust your language, avoid interrupting, and practice empathy. Additionally, being open to feedback and suggestions will also help you come across as more friendly and approachable. 

How do i sound more professional when marketing?

Set a welcoming atmosphere and create a productive environment for the conversation by speaking effectively, keeping frequent eye contact, and conveying confidence in your tone. 

What’s the best tone to use for sales?

The most effective tone of voice when marketing is confident, courteous, and helpful. It should be able to establish connections with potential consumers and make them feel comfortable when talking about sales with you.

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