A Comprehensive Guide On How To Use Flipboard To Promote More Blog Traffic

Have you been creating blog posts for your website for a while now and still haven’t been getting the traffic that you’re expecting?

Don’t worry, it’s not entirely your fault (it’s mostly the algorithm’s).

So if you’re currently in this kind of sticky situation, why not give Flipboard a try?

Flipboard, a popular content curation platform, offers a unique opportunity to enhance your blog’s visibility and attract a larger audience. 

By integrating Flipboard into your content marketing strategy, you can leverage its vast user base and engaging features to drive more traffic to your blog. 

In this article, we’ll explore how Flipboard can help your blog gain more traffic and provide practical steps to optimize your presence on the platform!

Well then, let’s get started!

But First, What’s Flipboard?

A screenshot from Flipboard's sign-in page.

Flipboard is a social news collection and content curation platform that allows users to discover and share articles, videos, and other media from a wide range of sources. 

Users can create personalized magazines by collecting content on topics they are passionate about, making it an excellent tool for both content consumers and creators.

Flipboard functions like a digital magazine rack, enabling users to flip through a variety of content. 

You can follow specific topics, publishers, or other users to tailor your feed to your interests. 

For blog owners, this means that by curating relevant content and sharing your blog posts, you can reach a targeted audience who are interested in your niche.

What To Do On Flipboard

1. Create Your Own Magazines

A screenshot from SouthTech Creations' Flipboard profile.

Creating themed magazines on Flipboard is crucial for attracting a dedicated audience interested in specific topics. 

These magazines serve as curated collections of articles, videos, and other media that align with particular themes or niches, making it easier for users to find and follow content that interests them.

Here are a couple simple steps on how to create and manage your magazines:

  • Creating a Magazine:
  1. Log in to Flipboard and click on your profile icon.
  2. Select “Create Magazine” and enter a title and description that reflects the theme.
  3. Start adding content by flipping articles, blog posts, and other media into your magazine.
  • Managing Your Magazines:
  1. Regularly update your magazines with fresh content.
  2. Organize articles into different sections if the magazine covers broad topics.
  3. Use tags and keywords to improve discoverability.

As I’ve already mentioned, you should tailor your content towards a specific niche so as to have a targeted audience. But if you don’t know where to start, here are a few examples of effective magazine themes for your Flipboard:

  • Technology Trends: Curate the latest articles on tech innovations, gadgets, and software updates.
  • Health and Wellness: Share tips, research articles, and personal stories about fitness, nutrition, and mental health.
  • Travel Adventures: Collect travel guides, destination reviews, and personal travel experiences.

By maintaining well-organized and thematic magazines, you can attract a loyal readership that appreciates curated, high-quality content related to your followers’ interests.

2. Curate Content

A screenshot of magazines by Alison's Notebook.

Curating content on Flipboard involves selecting and sharing articles, videos, and other media that resonate with your audience. 

The key to effective curation is to consistently provide high-quality, relevant content that aligns with the themes of your magazines.

Here’s how to do that:

  • Find Quality Sources:
  1. Follow reputable publishers and influential voices in your niche.
  2. Use Flipboard’s search and recommendation features to discover new content.
  • Balance Your Content:
  1. Mix your own blog posts with third-party content to provide a comprehensive view of the topic.
  2. Share articles that add value and complement your blog’s content.

Why Is It Important To Balance Your Own Content With Third-Party Content?

Three speech bubbles with question marks inside of them on top of a pink background.

Balancing your own blog posts with curated third-party content is essential for maintaining audience interest and authority. Sharing a mix of content helps to:

  • Build Trust: By sharing high-quality third-party content, you position yourself as a knowledgeable and reliable source.
  • Expand Reach: Featuring content from other creators can attract their followers to your magazine.
  • Enhance Value: A well-rounded magazine that covers multiple perspectives and sources is more valuable to readers.

How To Engage With The Flipboard Community

Engaging with the Flipboard community is vital for increasing your visibility and driving more traffic to your blog. So, here are several strategies to effectively engage with other users:

  1. Follow and Interact
  • Follow users who share similar interests or who are influential in your niche.
  • Like, comment on, and share their content to build relationships.
  1. Collaborate
  • Join group magazines or invite others to contribute to your magazines.
  • Collaborations can increase exposure and bring in diverse content.
  1. Share Insights and Opinions
  • Add thoughtful comments to articles within your magazines.
  • Share your perspectives and start conversations.

Benefits of Engaging with the Community

Engaging with the Flipboard community offers several benefits that can help grow your blog traffic:

  • Increased Visibility: Active participation increases the chances of your content being noticed and shared.
  • Networking Opportunities: Build connections with other content creators and influencers.
  • Audience Growth: Engage with readers and other curators to attract more followers to your magazines and, subsequently, your blog.

Examples Of Engagement Tactics

  • Regular Activity: Consistently update your magazines and interact with the community daily (especially when you’re still starting out).
  • Personalized Messages: Reach out to new followers or contributors with personalized messages to build stronger connections.
  • Featured Content: Highlight user-generated content in your magazines to encourage reciprocal engagement.

3 Simple Tips for Making Content Flipboard-Friendly

  1. Optimize Metadata:
  • Ensure your blog’s metadata (title, description, and tags) is optimized for search engines and Flipboard’s algorithms.
  • Use relevant tags and keywords to improve the visibility of your posts.
  1. Engaging Introductions:
  • Start with a strong introduction that hooks readers and encourages them to read further.
  • Clearly state what the post is about and why it’s valuable.
  1. Content Variety:
  • Include a mix of text, images, and multimedia to cater to different preferences.
  • Use interactive elements like polls or quizzes to increase engagement.

How To Promote Your Flipboard Magazines

Promoting your Flipboard magazines across various platforms can significantly increase their visibility and attract more readers to your blog.

A person typing on a laptop.


Here are effective strategies to boost your magazine’s reach:

  1. Social Media Promotion:
  • Share links to your Flipboard magazines on platforms like Facebook, Twitter, Instagram, and LinkedIn.
  • Use relevant hashtags and tag influencers to increase its reach.
  1. Email Marketing:
  • Include links to your Flipboard magazines in your email newsletters.
  • Highlight new additions or popular articles from your magazines.
  1. Blog Integration:
  • Embed Flipboard widgets on your blog to showcase your magazines.
  • Write blog posts that reference and link to relevant Flipboard magazines.

Flipboard is just the tip of the iceberg!

Integrating Flipboard into your content marketing strategy can significantly enhance your blog’s visibility and drive more traffic. 

By creating themed magazines, curating high-quality content, engaging with the Flipboard community, optimizing your blog posts, and promoting your magazines across platforms, you can attract a larger, targeted audience. 

Regularly analyzing your performance will help you refine your strategy and achieve even better results.

If you found these tips helpful, consider joining our email list for free for more business-related content and receive updates on real-life experiences and expert advice to enhance your business knowledge and operations! 

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