The Ultimate Guide To Building Your Facebook Business Page (8 Steps To Cultivate Your Page And Elevate Your Digital Footprint)

Having a Facebook Page for your business opens up a world of opportunities to expand your online reach.

With over three billion active monthly users, it’s basically like a bustling marketplace open 24/7, just waiting for your brand to make its mark. 

Facebook provides businesses with the latest avenues to engage with their audience, showcase and sell their products, and enhance their brand’s online presence. 

But even though there are over 200 million business accounts on Facebook, don’t let the competition intimidate you. 

By employing effective strategies and properly executing them, you can establish a Facebook business page that generates significant revenue and stands out from the crowd.

So, if you’re ready to amplify your page statistics, let’s go over the steps on how to create a Business Page from scratch and turn it into a bustling and active community filled with eager customers.

Why should you create a facebook business page?

Why bother making a separate page for my business when I can just promote my stuff on my personal profile?”

Is what some of you are probably thinking right now.

But believe it or not, there are actually a few perks to creating a page solely for endorsing your services, and here are just a couple of them:

  • It Makes Your Brand More Discoverable: A Facebook business page makes it easy for potential customers to find you and learn about what you have to offer. It’s practically like having a digital storefront that’s open all day, every day.
  • It Can Help You Build Your Community: Your Facebook page isn’t just a marketing tool, rather, it can also be a gathering place for your fans and customers. It’s where they can share their experiences, ask questions, and connect with each other. By fostering this online community, you’re building relationships while offering top-notch customer service.
  • It Enhances Your Brand’s Image: In today’s digital age, your online presence is your reputation. A well-maintained Facebook business page can boost your brand’s credibility and trustworthiness. Sharing valuable content, engage with your followers, and show the world the human side of your business is a surefire way to make a lasting impression and stand out in the crowd.
  • It’s A Cost-effective Way Of Marketing Your Products: Who says you need a big budget to make a big impact? With a Facebook business page, you can showcase your products and services without breaking the bank. From eye-catching posts to targeted ads, you can reach the right people at the right time, all without draining your wallet.

Laying the Groundwork

Before you dive into creating your first Facebook business page, there are a few things you need to prepare and get in order to have the most optimal online business experience on Facebook:

Know Your Target Audience

a white board with three arrows drawn around and pointing at the word AUDIENCE

Before anything else, you should be able to identify who your ideal customers are

Are they young professionals, busy parents, fitness enthusiasts, or people in their teens? 

By understanding their demographics, interests, and online behavior, you’ll be able to tailor your content and messages to fit their preferences and encourage them to interact with your content.

Plan Content That Your Audience Wants

Two people sitting on soft couches and talking to each other while referring to the tablet that one of them is holding.

Content is king, and your audience is the judge. 

Once you’ve got an idea of who your target audience is, you have to think about the specific type of posts that will engage them and plan your content around it.

This could be content like educational articles, behind-the-scenes videos, or even fun little quizzes! 

Depending on their preferences, consistently planning and delivering content that aligns with what your audience loves ensures higher engagement and strengthens your connection with them.

Analyze Your Competitors

A woman in a long-sleeved polo wearing glasses and looking at her monitor.

Work smarter by taking a look at what’s working for your competitors and use these insights to enhance your own content strategy.

“Which of their posts are getting the most likes, shares, and comments? How do they deliver their content? What are their customers saying?”

By identifying the types of posts that garner the most engagement, you can adapt similar strategies while maintaining your brand’s distinctive voice and perspective, ensuring it remains relevant and competitive within your industry. 

Ultimately, the aim is not to copy but to innovate, taking inspiration from successful approaches and tailoring them to suit your brand’s identity and objectives.

Choose a Color Palette That Defines Your Brand Identity

An array of different color palettes and swatches.

Colors can evoke emotions and convey your brand’s image and personality. 

That’s why you should ensure that your chosen palette aligns with your brand values and is consistent across all your marketing channels. 

By establishing a cohesive color scheme, this will help reinforce your brand identity and make your page instantly recognizable among the sea of online businesses.

8 steps to building the perfect facebook business page

Step 1: Create a New Page from the “Pages” Section

Creating a new Facebook page.

Setting up your Facebook business page begins with a simple click.

If you’re using a desktop, navigate to your Facebook homepage and look for the “Pages” option in the left-hand panel. 

Clicking on this will open your dashboard, a control center for all your Facebook pages. 

Once you’re there, click on the button labeled “Create New page.”

Step 2: Put Your Page Name and Categories

How to input your business name and categories.

When thinking of a name for your page, remember that it should be memorable, easy to find, and completely reflects your business’s essence as it’s one of the first things people will notice.

A unique yet relevant username helps build brand recognition and makes it easier for potential customers to search for and discover your page.

When it comes to categories, make sure you select the most relevant ones for your business, as this will help clarify what your business does and ensure that your page appears in the right search results. 

For example, if you run an computer learning course, choosing categories like “Computer Company” and “Computer Training Course” can help attract people specifically looking for plant-based dining options.

Step 3: Input Information In Your Page Bio

A red arrow pointing to the 'Bio' option boxed in red.

While having one optional, including a short description of your business can significantly boost your page’s SEO. 

This is your chance to tell your story in a nutshell, so make it count! 

You can include details like who you are, what you do, and what makes you and your business unique. 

When writing this section, make sure to aim for clarity and conciseness, keeping it under 150 words, but don’t be afraid to make it catchy and appealing to engage users who are scrolling through Facebook to interact with your content. 

Once you’re done, just click the “Create Page” button to move on to the next step.

Step 4: Include Your Business Details

Contact details and social media links.

When crafting your Facebook business page, adding in your business details is like giving your audience a roadmap to connect with you. 

Listing your contact information such as your phone number, email address, website link, and physical address will make it effortless for potential customers to reach out if ever they have any questions or concerns.

If your business is solely online and you don’t have a physical storefront, simply mentioning your city and country can still create a sense of locality. 

And remember, since your contact information is sensitive, you have to make sure that you’re comfortable publishing it and putting it out there for the world to see.

But even though this information is public, you can always update or tweak it anytime you want by adding, changing, or removing content to keep it fresh and aligned with your business’s evolution.

Step 5: Put Together The Visuals For Your Profile 

DigiVinci's profile and cover photo.

All of us already know that first impressions matter, and on Facebook, that means your profile and cover photos. 

Think of this above the fold space, which essentially is the area of a page that’s visible without scrolling, as prime real estate for you to add your business logo, a captivating cover photo, and a memorable username. 

They should not only embody your brand but also entice visitors to scroll down and explore your page even further. 

Bear in mind that the ideal dimensions for a Facebook cover photo are 851 x 315 pixels on computers and 640 x 360 pixels on smartphones, while the profile picture should be 170 x 170 pixels

And if you’re having trouble coming up with creating captivating visuals for your page, tools like Canva offer pre-made templates to help you create professional-looking images that align with your brand identity.

A screenshot of Canva's template options.

Step 6: Add an Action Button

The action button option boxed in red, which then transitions to a more detailed menu.

Once your profile and cover images are in place, it’s time to add an action button, which is a powerful feature that transforms your Facebook page from a static billboard into an interactive gateway. 

Whether you want your visitors to book an appointment, shop your products, or contact you directly, the action button makes it happen with just a click. 

And the best part? 

You can link this button to your reservation software or ecommerce platform, seamlessly integrating your online presence to encourage engagement and drive conversions.

Step 7: Incorporate a List of Your Products

The price range and services options boxed in red and pointed at by a red arrow.

When showcasing your products on your Facebook business page, it’s important to effectively highlight their unique benefits and features

This information will show up in the “About” section of your page and help your audience understand the value of your offerings and what sets them apart.

Additionally, you should also provide a price range so you can give potential customers an idea of what they can expect to spend and make informed decisions if they were to make purchases from your business.

Step 8: Tweak your privacy settings

Facebook's privacy settings and tools menu for pages.

Navigate to the “Settings” tab on the left side of your page and then click on “Privacy.” 

Here, you’ll have the freedom to customize your privacy settings according to your preferences, like who can see your posts, who can contact you, and many other privacy options. 

While these settings can be adjusted at any time, it’s smart to reflect on your comfort level before you start using your page. 

Taking the time to configure your privacy settings ensures that your Facebook page aligns with your desired level of interaction with your audience, while also protecting your personal information.

6 Additional tips to sustain an engaging Facebook business page in the long run

So, now you’ve laid the groundwork and got your page all set up.

Cheers to you!

However, we’re not quite done yet.

Once you have your page, the next thing you’ll want to do is to actually launch it and analyze how it performs overtime for further optimization and maintain a steady growth rate.

It sounds a bit intimidating, but luckily, I have here 6 additional tips and techniques that you can implement to keep your business afloat and boost audience engagement:

1. Create A Custom URL

Having a custom URL for your Facebook page can really make it look more reliable and professional.

Think about it, wouldn’t you prefer seeing something with a link to facebook.com/yourcompany instead of a random string of numbers like facebook.com/business2046860?

So if you want to set up your custom URL, just go to General Page Settings and hit the “Edit” button next to Username.

2. Link Your Socials

If your business runs on multiple social media platforms like TikTok, Instagram, or even YouTube, then it’s best if you also include your links, either in your page bio or about us section.

This is a simple way to promote your brand and guide your visitors to interacting with more of your content outside of Facebook.

3. Regularly Update Your Business Information

Your Facebook Page is a crucial source of information for potential customers, who might check it to learn about your business hours and location.

Keep it updated with the latest details, like holiday operating hours changes, to ensure it remains a trustworthy resource for visitors.

4. Engage With Your Customers

Being active on your Facebook page is crucial because customers might reach out with comments or questions, especially through Messenger.

And while you don’t need to reply instantly to every question, it’s essential to stay attentive to notifications and conversations with your customers to maintain page engagement.

5. Get Customer Reviews And Testimonials

The influence of word-of-mouth is truly a wonderful thing, so if you have any reviews left by happy customers, then don’t be afraid to showcase them on your page!

And if you don’t have any reviews yet, then you can try to follow up on your customers and kindly ask them to vouch for your brand if they had a good experience when engaging with your company. 

6. Schedule Posts When Your Customers Are Online

We all know that having a consistent posting schedule is important, but when you post in a day is just as crucial. One way to find out the average online activity of your customers is to view your Facebook Page Insights and use that data to plot out the most optimal time to post so that more of your customers can see your content and engage with them.  

Are You Ready To Kickstart Your Facebook Business Page?

Learning how to grow your Facebook Business page is only the beginning. 

After getting it all set up, it’s vital to keep the ball rolling by regularly posting content and engaging with your customers as much as you can.

I mean, you wouldn’t want all your effort in customizing and growing your page to go to waste by posting inconsistently, right?

But even after going through this entire article, you’re somehow still feeling stuck on how to grow your page and attract the right audience.

And I get, navigating the world of social media can be tough, but don’t worry because we’re here to help!

With our free online audit, you’ll be able to receive personalized feedback to address the challenges you’re facing, gain valuable insights to increase your online traffic, grow your audience the right way, and boost those sales even more. 

So, don’t miss out on this opportunity to take your Facebook page to the next level!

FAQs

What’s the difference between a Facebook Page and Facebook business page?

Both of those terms are essentially the same thing, and they’re referring to your business’ Facebook profile.

Does a Facebook business page have to be linked to a personal account?

Short answer, yes. While you do need a personal account to manage your business page, you can always create a separate personal profile using your work email if that’s what you prefer. But know that your personal Facebook account and your Facebook Business Page are totally separate entities on Facebook and they won’t be linked or publicly displayed together. 

How can I make my facebook business page grow faster?

To boost your Facebook business page’s growth, regularly post engaging content that resonates with your audience and interact with your followers by responding to comments and messages on time. You can also utilize Facebook advertising to reach a broader audience and consider collaborating with influencers or other businesses for increased visibility. 

Can I monetize my facebook page?

Absolutely! And you can do it in several ways, some of which is by including ads in articles and videos, streaming live videos, trying out affiliate marketing, collaborating with brands, or selling your own print-on-demand merchandise. 

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