Facebook groups have become vital hubs for building communities around shared interests.
These groups can range from a small, close-knit circle to massive networks with hundreds of thousands of members.
Recently, I had the unique experience of buying into a Facebook group with 250,000 members.
What I learned not only gave me insights into how easy it can be to acquire a large online community but also taught me valuable lessons about the importance of being active, engaging, and seizing opportunities.
All this, and more, I will share with you below.
How It All Began
It all started with a simple principle: if you want to connect with people who own large Facebook groups that are in the same or similar niche as you are, all you need to do is immerse yourself in the right communities.
And for me that was different Facebook Groups. Which is sort of ironic, since I essentially found a partnership with a Facebook group by being in a different Facebook group.
This essentially meant joining various groups that catered to my interests, in this specific case one that related to membership sites and online communities.
The group that I joined was the “Membership and Subscription Site Community” by Stu Maclearn.
This group was a treasure trove of information and It was here that I first encountered Joyce, another group member who was seeking advice on how to monetize her large Facebook group focused on decluttering.
She had a lot of older women on social security, and so she was have a difficult time to either sell something to them or create a membership for them that would be worthwhile for her.
Her post caught my attention because it mirrored challenges I was facing with my own online community.
When I saw Joyce’s post, I knew I had to engage.
So I I left a simple comment, sharing my own experiences and offering to collaborate. “I have the same exact problem. I’d love to collaborate with you.”
PRO TIP: By showing genuine interest and offering help, I was able to establish a connection that would later open the door to a significant opportunity.
Opportunities like this don’t just fall into your lap—you need to be visible, engaged, and ready to offer value.
Whether it’s answering questions, sharing resources, or simply showing support, these small actions can lead to bigger things.
Starting To Collaborate
After my initial comment, Joyce and I started exchanging messages.
She was eager to hear my thoughts on how she could improve her group and make it more engaging for her members.
I offered to take a closer look at her group and provide some pointers, not expecting anything in return.
This was just about helping a fellow community member.
One thing that I’m always passionate about is to leave someone with more value than they ever expected.
I actually remember telling her that as long as she learned something, even if we didn’t collaborate in the future, I would be happy.
Since I knew then that she received something out of it.
One of the first things I suggested was to optimize the group’s “About” page.
I noticed that it lacked clear information about who was behind the group and what it was all about.
I also explained how to create a post that would get more engagement, so that more people would see the post over the day/week.
This subtle change could also boost interaction and make members feel more involved.
After she made some of these changes, Joyce saw how new members started to understand the group’s purpose and build trust with her more quickly.
She was grateful for the help and started seeing me as someone she could trust and collaborate with.
This relationship-building phase was crucial because it laid the foundation for what was to come.
How I bought Into A 250K (now over 600K) member Facebook Group
Several weeks went by, and as Joyce and I continued our conversations, she mentioned that someone else had previously shown interest in buying her group.
It was at this moment that I half-jokingly said, “I might be interested in buying the group from you too, or at least making an offer.”
To my surprise, Joyce didn’t dismiss the idea.
Instead, she asked, “Are you interested in buying a portion of the group?”
This was a turning point.
What started as a casual conversation quickly turned into a serious business discussion.
I hadn’t gone into this interaction with the intention of buying a Facebook group perse, but the opportunity presented itself, and I knew I was willing to consider it.
At this point, it was important to approach the deal with a clear understanding of the group’s value and potential.
Since she was only willing to sell up to 40% of it, which seemed like a fair amount that would give me significant influence without taking over completely, I agreed.
Negotiations are always a delicate process.
We discussed the price, and after a bit of back and forth, we settled on an amount that we both felt was fair.
While I won’t disclose the exact figures, I can say that it was a reasonable investment considering the group’s size and activity level.
One important lesson I learned during this process was the importance of clear communication.
We took the time to create a contract that outlined our agreement, ensuring that both parties were protected and that there were no misunderstandings.
PRO TIP: This is a step that shouldn’t be overlooked, as it formalizes the transaction and sets the stage for a smooth partnership.
Since the purchase, the group has continued to grow, surpassing over 600,000 members.
Now obviously this growth didn’t happen overnight — the group has been growing steadily before I bought into it, as well as making sure that we had a good moderation team so that there wasn’t any spam or low quality posts being added.
Applying This Experience to Other Groups
The lessons I learned from this experience have been invaluable, and they extend beyond this particular group.
Since then, I’ve been involved in other group acquisitions, each with its own unique challenges and opportunities.
For example, I’m currently working with a Facebook group in the gardening niche that has 700,000 members.
This group, like the decluttering one, came about through active engagement and being in the right place at the right time.
One key takeaway is that the strategies I used to buy into the decluttering group can be applied to any niche.
Whether it’s gardening, technology, or any other interest, the principles remain the same: be active, build relationships, and don’t be afraid to make an offer when the opportunity arises.
Practical Tips for Buying Into Facebook Groups
If you’re considering buying into a Facebook group, here are some practical tips based on my experience:
- Be Active in Relevant Groups: Join groups that align with your interests or business goals and be an active participant. This will help you build relationships and increase your visibility.
- Offer Value First: Before discussing any potential purchase, offer genuine help and advice. This builds trust and establishes you as a valuable member of the community.
- Don’t Hesitate to Express Interest: If you’re interested in buying a group, don’t be afraid to mention it. Even a casual comment can lead to serious opportunities.
- Negotiate Fairly: When negotiating a purchase, ensure that both parties feel they’re getting a fair deal. Be clear about the terms and put everything in writing.
- Focus on Long-Term Growth: After the purchase, work on strategies to keep the group growing and engaging. This will maximize the value of your investment.
Seize Your Opportunities ASAP!
Start building those connections!
Buying into a large Facebook group is more accessible than many people realize.
With the right approach, anyone can find themselves owning a stake in a thriving online community.
However, it’s not just about the transaction—it’s about the relationships you build, the value you provide, and the long-term growth of the community.
For me, this experience has been a reminder of the importance of being proactive and open to new opportunities.
By putting yourself in the right settings and engaging with the right people, you can unlock doors that you never knew existed.
Whether you’re looking to buy into a group or simply grow your own, the key is to stay active, stay engaged, and always be ready to take the next step.
I’d love to hear your thoughts in the comments below!