9 Of The Best Practices For Writing Content On Medium That You Should Apply To Your Own Account Right Away

Writing for Medium offers significant opportunities due to its large and engaged audience. 

This article aims to provide best practices to help you create impactful content on Medium, ensuring your articles stand out and reach your desired audience effectively.

Let’s get right into it.

A screenshot from Medium's website.

#1 Identify Your Audience

Understanding who you are writing for is crucial as your content should resonate with your target readers, addressing their interests, needs, and pain points.

For instance, if your audience is primarily entrepreneurs, focus on topics like startup strategies, funding advice, and business growth tips. 

Make sure to use language and examples that resonate with their experiences and challenges.

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Techniques to Identify and Analyze Your Audience

  1. Research: Use tools like Google Analytics and Medium’s own statistics to understand who is reading your articles.
  2. Engage: Interact with your readers through comments and social media to gather direct feedback.
  3. Surveys: Conduct surveys to get more detailed insights into your audience’s preferences.

#2 Craft Compelling Headlines

A headline is the first thing readers see, and it determines whether they will click on your article.

That’s why your headline should be strong, eye-catching, and pique your readers’ curiosity and compels them to explore further.

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Tips for Writing Attention-Grabbing Headlines

  1. Be Clear and Specific: Make sure your headline clearly conveys the main idea of your article.
  2. Use Numbers: Headlines with numbers tend to perform better (e.g., “7 Tips for Writing Engaging Articles”).
  3. Incorporate Power Words: Use emotionally charged words that elicit a response from readers.

Examples Of Effective Headlines On Medium

  • “How to Achieve Financial Freedom in 10 Steps”
  • “The Ultimate Guide to Remote Work”
  • “7 Proven Strategies for Increasing Productivity”

#3 Create High-Quality Content

Your content should offer unique insights and actionable advice, so try your best to avoid rehashing common knowledge; instead, provide fresh perspectives and valuable information.

An article detailing the latest trends in digital marketing should reference recent studies, industry reports, and expert opinions to support its points. 

Or, of course, something as important to recent trends to your own niche.

Puzzle pieces with words written on it that relates to content with the phrase "CONTENT IS KING" written above it.

#4 Structure Your Articles Well 

A well-structured article enhances readability, making it easier for readers to follow your arguments and absorb your content.

Additionally, articles that use clear subheadings, bullet points, and short paragraphs are easier to read and more engaging, helping to retain readers’ attention.

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Tips For Organizing Content

  1. Use Subheadings: Break your content into sections with descriptive subheadings.
  2. Bullet Points and Lists: Use bullet points for lists to improve readability.
  3. Short Paragraphs: Keep paragraphs short and to the point.

#5 Use Visuals For Better User Engagement

Visuals enhance your content by making it more appealing, easier to understand and can also break up text and provide visual interest.

For instance, an article on travel destinations can include high-quality photos of the locations being described, enhancing the reader’s experience and engagement.

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Tips For Selecting And Incorporating Visuals

  1. Relevance: Ensure your visuals are relevant to the content.
  2. Quality: Use high-quality images and graphics.
  3. Balance: Don’t overload your article with too many visuals; use them to complement your text.

#6 Optimize For Medium’s Algorithm

Medium’s algorithm prioritizes content based on engagement metrics like reads, claps, and responses.

Authors who consistently engage with their readers and encourage interaction often see higher visibility and engagement in their articles.

Tips for Increasing Visibility and Engagement

  1. Engaging Introductions: Start with a hook to grab readers’ attention.
  2. Interactive Elements: Encourage readers to comment and clap.
  3. Consistent Posting: Regularly publish content to maintain visibility.

#7 Promote Your Content

Promoting your content helps reach a wider audience and increases your article’s visibility beyond Medium’s platform.

Writers who leverage social media and email newsletters often see a significant increase in their readership and engagement.

A graphic that shows a man sitting on an office chair while holding a megaphone while a monitor has hearts and user profiles emitting out of it.

Tips For Effective Promotion

  1. Social Media: Share your articles on social media platforms.
  2. Email Newsletters: Include links to your latest articles in your newsletters.
  3. Collaborations: Partner with other writers and influencers for cross-promotion.

#8 Make Your Content Reader-Friendly

Engaging with your readers builds a sense of community and loyalty. 

And responding to comments shows that you value their input and encourages further interaction.

Authors who regularly interact with their readers and foster a sense of community often see higher levels of engagement and loyalty.

Tips for Fostering a Community

  1. Be Responsive: Reply to comments in a timely manner.
  2. Encourage Discussion: Ask questions and invite readers to share their thoughts.
  3. Value Feedback: Show appreciation for constructive feedback and use it to improve your content.

#9 Always Seek To Improve 

Successful authors on Medium often experiment with different formats, topics, and styles, using data and feedback to guide their improvements.

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Tips for Improving Your Writing and Content Strategy

  1. Monitor Metrics: Track metrics like read time, claps, and comments.
  2. Gather Feedback: Solicit feedback from readers to understand what they like and dislike.
  3. Iterate: Continuously refine your approach based on performance data and feedback.

Write Content For Medium More Efficiently Today!

Writing impactful content for Medium requires a strategic approach that includes understanding your audience, crafting compelling headlines, producing high-quality content, and engaging with your readers. 

By following these best practices, you can increase your visibility and build a loyal readership on Medium.

And if you found these tips helpful, consider joining our email list for free for more business-related content and receive updates on real-life experiences and expert advice to enhance your business knowledge and operations! 

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